Lead Nurturing - Your Best Friend for Generating Sales

Setting up a Lead Nurturing program will help your sales team generate more revenues for your business using the same amount of contacts. However, not having a lead nurturing strategy will eventually result in sales leads leaking out of the sales pipeline/process and these things happen because managers these days tend to take more time in purchasing and they somehow feel more responsible considering the current economic status. More information helps, because it also provides more security for the decision maker and helps him be more confident when choosing to work with you.

Lead Nurturing is more about staying in touch and paying more attention to qualified leads over wasting time with prospects that are never going to buy. Sales men need to have the ability to qualify the lead and decide if it is worth fighting for or decide to give it a chance some other time when things change.

A few of the most important lead nurturing tactics:

1. Asking to stay in touch with the prospect. You probably experienced annoying newsletters landing in your inbox and not remembering if you ever subscribed to this. You need to provide a nice friendly experience, shoving information down to your prospects throat won't help and it will probably make them repulsive and angry;
2. Educating the prospect to establish comparison points. As I wrote above, decision makers take more time in purchasing, this means your competition will also have the chance in presenting their offer to your prospect and you don't want them to take the "wrong" decision because of some false reasons;
3. Monitoring the prospect progress in the buying cycle. Using your Lead Nurturing program you can see at what stage of the buying process your prospect is by monitoring his actions.

A nice article wrote by Ken Lewis in Forbes is presenting a 12 step program for lead nurturing. A great way to generate leads for your Software is Marks Marketing Toolbox.

Zimplu CRM will launch a new feature soon that will help your business more for gathering leads using an embedded contact form for your website where visitors will fill it so you can get in touch with them. This contact form will be linked to your Zimplu account so the lead will automatically get into your Zimplu database.

What will Nexus Electronics Company present at CeBIT 2013

One of the most important international IT&C trade fair will take place this year between 5th and 9th of March at Hanover, Germany and it is expected to have more than 300 000 visitors. Nexus Electronics SRL will be at CeBIT as an exhibitor and this year we will focus more on launching an update for Zimplu CRM and Nexus GPS Tracking and we will launch one new service called Perpeton and one new product called Nexus Smart Locator. If you were following Zimplu in the last year since it was launched, you can now meet us and learn more about Nexus Electronics products, services and people behind it.

What is Nexus GPS Tracking ?
Nexus GPS Tracking is a fleet tracking system for monitoring cars launched in 2007. It is the most important service provided by Nexus Electronics with over 700 Business Clients who use the system to monitor over 12000 cars every day. Just like other services provided by Nexus Electronics, Nexus GPS Tracking is a also a SaaS. Clients use a web application where they log in using a username and a password, this way the service can be used any time, wherever they are.

Nexus Smart Locator will be the new product launched by our company, a plug&play tracking device that will be easy to use for any consumer without any kind of knowledge about telematics, electronics or other technologies. The regular telematics had to be installed by people who knew a thing or two about electricity as the devices needed to be installed under the car dashboard. On the other hand Nexus Smart Locator just needs to be plugged into the OBD-II connector and it works. After the consumer plugged in the device, it will be able to see all the data about the car (including new data like RPM or fuel consumption) on the Nexus GPS Tracking web application.

Perpeton, the new service provided by Nexus Electronics !
Perpeton is also a web application which in some way is very similar to Zimplu CRM, meaning that it also works online and it shows relevant data for your Business. This time though you will use Perpeton for other meanings instead of sales or customer relationship. Perpeton is a server monitor, if you have an online Business you want to be informed all the time about your server's status and you will always be looking forward from preventing your servers to crash. This is where Perpeton comes and alerts you if there is a problem with your servers, this way you can make an intervention and avoid losing all of your customers trust. Unlike other server monitors, Perpeton goes even further and helps you track the processes that run on your servers, this will help you understand how your servers run and what can you do to improve that.

Major Zimplu Update for 2013

There were a lot of questions for Zimplu CRM regarding the updates we will make to our web application and it is time to announce some future changes that will take place at the begining of 2013. These changes will make Zimplu stronger and a more reliable application for entrepreneurs and managers within companies.

Specific access rights for Users
Companies organise their salesmen and sales teams different, and most of the time they have to hide information from the database between their employees. This feature is required not for the security of the database but for organising employees better, for keeping suspicion out, and for keeping a fair relation between salesmen. Starting from 2013 you will be able to create more detailed rights for your users, which means that every employee can have a set of specific rights when using Zimplu.

Exporting Database
If you have a Zimplu CRM account and at some point you decide that Zimplu is not the right application for your Business, there will always be a way to leave us without any damage to your database. We have been working for the past few months for the coming updates, and exporting your database will be one of the features we will implement in short time. Not only that you will be able to export your companies, contacts, or tasks, but you will also be able to export all of your deals (opportunities).

Importing Opportunities
One other issue our clients encountered was that even if Zimplu CRM can import your database, there was no way of importing your deals from other CRM applications you have used until now. Once this update will be ready, you will be able to import all of your opportunities from other web applications you used until now, and continue with your sales pipeline using Zimplu.

Advanced Filtering
Sorting your database has never been so easy. After the Zimplu update in 2013 you will be able to select companies, contacts, tasks, opportunities from your database depending on the existing fields in your Zimplu account, and using the advance filtering you will be able to generate reports by exporting the filtered list you just created in Zimplu.

We hope these changes will make our clients even more happy for working with us as we will continue to update Zimplu while keeping it an easy to use application for Small and Medium Businesses.

Happy Anniversary Nexus Electronics SRL

6 Years ago Nexus Electronics SRL was founded by Florin Subtirica, a company with a great story behind even from the beginning. What Florin Subtirica would say is that this company didn't start with a big financial investment, it did start with a big emotional investment

Nexus Electronics SRL is well known for Nexus GPS Trackig and for Zimplu CRM, but there are not too many people who know that Nexus Electronics started by selling mp3 devices.

According to StartupPlays, there are 4 stages when founding a business, Idea - Launch - Growth - Optimize. Nexus Electronics case is more like Idea - Launch - Growth - Idea 2 - Launch 2 - Growth 2 - Abandon 1 - Optimize 2.

After the company got successful in the gps tracking market, the mp3 players were abandoned. So Nexus Electronics success was a lot more about intrapreneurial initiatives than entrepreneurial initiatives, serving today over 800 Companies.

We will not stop here, Nexus Electronics SRL will continue to provide the best Applications for lowering companies costs and for improving their productivity.

Our New Office

It's been a while since we moved to the new office and everybody is excited with our new "home". Our company is growing day by day and the last place we used to stay was too small for us.

View Larger Map

Very quiet , close to Bucharest city center and green. All these things make this place wonderful.

The Building

Entrance in the Building

Front Desk

As you enter in our office, the first thing you will see is the front desk.

The Hall

Our Sales and Marketing Department

Motivational Quote

The Tech Team

"If you wait for the right time, those who don't wait will surpass you"

The Balcony

The Meeting Room

Manager's Office

The rest of the Manager's Office

View from the Manager's Office

Manager's Office Balcony

3 Best Options for Businesses in Online Advertisement

This decade was a real revolution for the Marketing that we used to know, people don't watch TV as much as they used to and they don't read Newspapers like before, we all watch movies, listen to music and read news on the Internet. All these interactions with the Internet make the Internet Marketing grow stronger every day and the way we promote our Business is considerably changing, commercials are now moving on Youtube and all newspapers have an online version.

The biggest question these days is "What is the best way to promote my business online ?" and here are some of the most known options.

Google Adwords
Google Adwords is the most known and pretty much the main tool businesses use for advertising. The main advantage of using Google Adwords is having an extremely detailed advertising campaign with lots of options to choose from, especially starting from the last year.

What I also like about Google Adwords is that it spends as much money as you want to, of course everybody has this option now, but spending more money on advertising than you wanted to is not something that will make you happy. You can choose the location, languages and even age, but unfortunately, the people's age that click on your link is not that accurate, at least not as accurate as it would be if you used Facebook.

The bad thing about Google Adwords is that you actually need to watch your Adwords Campaign, otherwise you risk to pay too much or your ads won't show to the right people in the place where you wanted to, it is pretty tricky. Key words are also a problem, some key words are way too expensive or too close to other words that you don't want to be associated with and you get big Bounce Rates because of this.

Facebook Ads
We just started to look over Facebook as a tool for our Business but I don't know if people want to hear about business solutions (if you are B2B) while reading their friends stories. I think this is an excellent B2C tool but people say that it can also be used as a B2B since you can target, for example, business owners, or you can target people that work in a specific company.

Facebook Ads are very close to Gmail Ads, but when was the last time you clicked an ad when you were reading your emails from your Gmail Account ? Me myself, I can't remember.

Another problem is people's age that use Facebook. I am pretty sure that there are people in their 80s that use Facebook, I even met some, but when you think about Facebook and people that use it, the first thing that comes to your mind are probably people in their 20s, especially in Europe. You might say that you can only target people with a specific age, but if you want to target people in their 50s, you won't find too many on Facebook.

The good thing is that, like Adwords, you only pay for the clicks, so if someone is not interested, it's ok, but if someone is interested you can pay less than you would pay for a Google Adwords Click.

AdRoll
If you want your marketing to work, you have to deliver your message through as many channels as possible. What is the logic in this ? "Studies" say that a person is a lot easier persuaded and, more important, he gains more trust when he sees ads from a product in different places, at different times and in different formats (internet, flyer, outdoor etc.). That's how Marketing Campaigns started and that's the main principle when launching one.

This is actually the main idea of AdRoll, bringing you back what you saw before and what made you a little curious. If yesterday you saw a banner with a nice pair of headphones and you clicked on the banner but for some reason you started to do something else the very next moment, Adroll comes back to you with the same banner the very next day, on a different website that you are visiting. Not only that it reminds you about the headphones you just saw, it actually makes you think about them intensively.

I believe that this is the perfect tool for converting website visits into sales and it is cheaper than Adwords so this can lead to a better ROI.

The main disadvantage is that it might not work that well for a B2B, businesses that sell shoes or headphones will probably get better results with AdRoll than you will.

Use a FREE CRM

Nexus Electronics announced that Zimplu CRM (Customer Relationship Management) is now Free for any kind of Company. If somebody wants to use this service for Free, all he needs to do is visit Zimplu CRM website and create an account, after the account was created you can use Zimplu CRM for an unlimited time. This announce comes after one month ago Nexus Electronics said that any NGO can use Zimplu CRM for Free for an unlimited amount of users.


What is Zimplu CRM ?
Zimplu CRM is a web tool for Companies that want to streamline their sales and customer support activities, helping departments to organize daily activities, discussions and contact database.

The main advantages of using Zimplu CRM are lower costs and mobility. Zimplu CRM can be used anywhere in the world, from any computer or smartphone, as long as they are connected to the Internet.

The CRM offered by Nexus Electronics has a friendly interface which makes it extremely easy to use by any employee, it is fast to increase employee efficiency and flexible for the taste of any manager.