Simplify your Business

Today is a regular day at the office. You sit down, you start drinking your coffee and you thought that today you will finally get to work on some new projects, think the strategy for your products and plan the Company's activity for the rest of the year. You were wrong. You start to get phone calls, you need to solve some problems that you were just been told about and you have some new meetings today that you didn't expect to come. The next thing you know is that outside is dark and your watch says 7 P.M.

Sometimes you have to agree that doing things by yourself makes sense but it should not be a habit. As some people might say, Management is all about delegating activities.

Always make sure to Manage well the Communications in your organization and make sure the information gets to the final destination fast and in good condition, this is vital to the management performance. If you fail to do so, you will end up doing someone else's job all day and you won't even know it.

Finances

If you remember old movies or TV Series like Dallas and the scenes in the office, the first thing that probably comes to your mind is a big pile of paper. Think about how to lose as much paper as you can, keep only what you need and go Paperless.

Consolidate your bank accounts, make your financial records as simple as possible, arrange as many automatic transfers you can, this will also help you stick with the monthly plans.

Financial Crisis

You probably start to feel a headache when you hear these two words. You hear the Financial system is going down, market is going down, nobody can sell as much as they used to sell, politics, terror, everything goes wrong. It's the perfect time to make Money. Think outside the box, the crisis is a big problem for most of us but some companies pray for the crisis to stay as long as possible.

We have a problem ? There are no problems, only opportunities, so be the first one to take advantage of these changes.

Computerization

It all started not so long ago when the computer era began, new ideas came along for making work easier and the best example is software solutions. It was a good thing to start from, most of the companies still use a software for their activities and they will probably use them for a long time but what really breaks through right now is SAAS (Software as a Service).

Companies used to buy and maintain an IT infrastructure which proved to be very expensive. SAAS brings a lot of benefits, the software is now shared on the internet and companies don't need to install anything, you can even use the service wherever you are as long as you have an internet connection.

History of CRM

    
CustomerRelationship Management (CRM) is one of those magnificent concepts that swept the business world in the 1990’s with the promise of forever changing the way businesses small and large interacted with their customer bases. In the short term, however, it proved to be an unwieldy process that was better in theory than in practice for a variety of reasons. First among these was that it was simply so difficult and expensive to track and keep the high volume of records needed accurately and constantly update them.

How it started ?

     The 1980’s saw the emergence of database marketing, which was simply a catch phrase to define the practice of setting up customer service groups to speak individually to all of a company’s customers.

     In the 1990’s companies began to improve on Customer Relationship Management by making it more of a two-way street. Instead of simply gathering data for their own use, they began giving back to their customers not only in terms of the obvious goal of improved customer service, but in incentives, gifts and other perks for customer loyalty.

     In the beginning there was PIM, or Personal Information Manager - a limited use, all purpose electronic diary with basic database functionality, that you could use to start organizing your names and addresses, and time, amongst other things. These PIM's are good personal productivity tools, but they tend to fall over when applied in a business environment with a more demanding requirement.

The PIM slowly morphed into the CMS, or Contact Management System, as a result of its increasing take on by people in sales and marketing, incorporating a more specific set of requirements to help them scale the coalface. Contact Managers are fantastic, flexible productivity tools for most anybody or organization. They are also more robust, with improved industrial strength database engines, that are better able to manage larger volumes of data.

Contact Management software became SFA, as in Sales Force Automation systems, what now forms the cornerstone of modern CRM applications. CRM is short for Customer Relationship Management, which is the industry term for the set of methodologies and tools that help an enterprise manage customer relationships in an organized way.

Not to mention that some mutated into ERM, sometimes referred to as eCRM(electronic Customer Relationship Management), PRM, with Pro and Lite versions of everything to take products in and out of their respective weight divisions.

Nowadays CRM

    Real Customer Relationship Management as it’s thought of today really began in earnest in the early years of this century. As software companies began releasing newer, more advanced solutions that were customizable across industries, it became feasible to really use the information in a dynamic way.

Instead of feeding information into a static database for future reference, CRM became a way to continuously update understanding of customer needs and behavior. Branching of information, sub-folders, and custom tailored features enabled companies to break down information into smaller subsets so that they could evaluate not only concrete statistics, but information on the motivation and reactions of customers.

     The Internet provided a huge boon to the development of these huge databases by enabling offsite information storage also called SAAS(Software as a Service). A good exemple for nowadays CRM is Zimplu CRM which is able to store companies database in cloud computing. Users are now able to access their information wherever they are.
    SAAS is not a new concept, in our days using a CRM software will slow you down. Creating and launching a CRM software in 2012 it's even worse, it will be a big failure for any company. What is really coming from behind is Mobile CRM, experts expect that Mobile CRM market will boom in 2012, an opportunity of billions of dollars.