How Can Technology Change Your Business?

How can Technology change your Business ?

Technology changed the way Business is done over the last decades, but how can technology change your Business in 2012 ?

Information technology is no longer in its infancy, but represents a greater transition phase, for example  nowadays we cannot imagine accounting without an accounting software or either way it would be pretty hard to work without it.

A lot of entrepreneurs recognize Technology as a way to eliminate the expenses with unskilled labor and substitute it with machines that will do the work cheaper, faster and at a higher quality.

Information Technology is different and it’s recognized for improving labor productivity, “makes things easier” as they would say. Information has an enormous importance, the speed with which it circulates through the system, the accuracy of the information and its redundancy cannot be ignored. As a result to all these, a lot of companies, even the small ones, implemented Computer Software to handle the information in the system.

The year of 2012 comes with something completely different, Cloud Computing is something we started to hear a few years ago and it’s becoming more and more visible and powerful. All of the technologies that were applied in the last century needed more or they were not complete so new technologies came up. Cloud Computing is what will make companies considerably reduce their costs and will make work easier since you can solve your problems anywhere you are.

7 Reasons to use a CRM application

1. Increase Sales
Most of the companies that use a CRM improved their sales thanks to the features this kind of application offers, nowadays companies in sales area cannot even live without a CRM application


2. Improve Productivity
One of the best things about a CRM application is speed, tasks can easily be assigned to employees and finding new leads has never been so easy. After a company starts to use a CRM application it is easy to see an increase of leads in your data base


3. Better Communication
Information will flow throughout the organization maintaining relevance and data accuracy at the same time. Unfortunately a lot of companies use complicated software irrelevant for their activity making it difficult to use by employees.


4. Have a better control of your Business
Time can be a big issue and you cannot be everywhere at the same time. Imagine yourself on vacation, admiring the view and knowing what’s happening in your company at the same time using only your laptop, Internet connection and a web browser.

5. Improve relationship with your customers
Problems appear all the time, sometimes it takes a lot of time and phone calls to solve them. Wouldn’t it be great if the right person in the company will know, with no efforts at all, in a short time what problem appeared and that he needs to act ? Keeping your customers happy is something you cannot overlook. A Software can solve these kind of problems but why do you need it when you already use a CRM application ?


6. Expand your Business
Improving your sales means having more customers, Nexus Electronics Company managed to almost double the number of customers in one year by using a CRM application.

7. Reduce maintenance costs and grants mobility
A lot of companies still have a big IT infrastructure, all kind of software that needs a lot of space and consumes a lot of energy plus you can only use it when you are at your desk. Wouldn’t it be great to have all these in one place and be able to use when you want and wherever you are?

Financial Crisis Sales Team Issues

A lot of companies faced problems in the last 3 years and one of the most affected departments, when things are not working the way they should, is the Sales Department.

We can all understand that the economy is not doing too well but not too many managers think about the impact it has on the employees, specially the ones that work in Sales.

Accelera made an interesting study about the mental status and reactions of sales representatives when they are facing hard times.

Officially Launch of Zimplu CRM

Today is a BIG day for us: we officially launched Zimplu CRM (crm.zimplu.com), the contact management tool aimed for small to medium business.


It took us more than a year to test and develop this beautiful application that is meant to ease your daily work. 


What differentiate Zimplu  from other similar CRM applications:

• simple and easy to use
• lightning fast
• unlimited records, no matter of the account type 
• handling emails, including attachments
• easy to monitor sales status through sales targets settings
• solid reporting system

You can test our CRM tool through the 30 days trial account, by clicking here.


If you have any suggestions, we are happy to hear them.